Similar to its tech giant peers Meta and Google, Amazon pulled back on hiring last year, including roles for Amazon Ads — one of its fastest-growing and highest-margin business units. Amazon made $12 billion from advertising during the third quarter, up 26% year-over-year.
Amazon Ads’ career page currently lists 423 open roles, up from 29 open roles in January, according to an archived version of that page.
Amazon is hiring for 12 teams within the advertising org. The most open roles are for sales, engineering and tech positions. Amazon has 110 sales and account management roles open, up from 4 roles in January, according to archived pages.
An Amazon spokesperson said that the company has continued targeted hiring as well as hiring for backfilled roles.
Amazon Advertising has huge growth ambitions
Many of the open roles include positions to support newer products and initiatives within Amazon Advertising.
For instance, among the 38 open jobs for applied science and machine learning include roles for products like Sponsored TV, a new format that places ads across Amazon’s TV properties including Freevee and Twitch. There was only one listed role within the applied science and machine learning group in January, according to an archived page.
Amazon is also investing heavily in its adtech tools, as it faces off against competition from the likes of Google and The Trade Desk. It now has 34 roles open for software development roles like engineers working on measurement, ad tech, and data science. An archived web page from January did not show any openings for these positions.
And Amazon is looking for account executives to oversee advertisers like insurance and financial services brands. These types of companies are a key growth area for Amazon, because while they don’t sell products on the e-commerce giant’s marketplace, they increasingly use its data to target ads, and they buy new Amazon formats like streaming TV.
Amazon is hiring for streaming TV ad talent as it increases its push for TV dollars. Amazon plans to roll out ads within Prime Video next year that are estimated to reach more than 115 million monthly US users. Amazon also streams the NFL’s “Thursday Night Football” games and plans to stream a new “Black Friday” game on Nov. 24 with ads from Google, Carnival Cruises, and Bose, Variety reported.
Amazon unveiled many of its new ad products in October at its UnBoxed conference in New York City, where it showcased generative AI tools that let advertisers quickly create images, tools to buy streaming TV ads, and a clean room called Amazon Publisher Cloud that lets publishers analyze audience data that’s used to sell ads.
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