CNN — A torrent of prominent brands halted their advertising on X on Friday, dealing a massive reputational blow to Elon Musk’s social media company after his public embrace this week of an antisemitic conspiracy theory favored by White supremacists. The high-profile advertiser revolt includes
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Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and with good reason. As consumers
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Data Spotlight reveals what’s behind some of those social media ads
Sometimes being the “Home of . . .” is an honorific to be proud of. Kudos, Cleveland, for rock ‘n’ roll, and thank you, Buffalo, for your contribution to chicken wings. But the Birthplace of Frauds and Scams isn’t a nickname to be envied. According
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