Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should be part of any business plan, whether you’re an individual or organization, and they have
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Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for businesses of all sizes. Even as economic constraints bear down on marketing budgets, executives are still prioritizing social media investments—and with good reason. As consumers
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Passive VS active marketing: What Aussie business owners should know | The Canberra Times
What is the difference between passive and active marketing? Picture Shutterstock Marketing can be one of the biggest hurdles for new business owners, and with so many different channels to focus on, it can be a minefield to navigate. But if we want to simplify
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3 Compelling Reasons to Invest in Direct Mail Marketing
Opinions expressed by Entrepreneur contributors are their own. It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat
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42 Powerful Local Marketing Ideas That Work (+Examples!)
Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media
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27 Free & Low-Budget Marketing Ideas for Any Business
Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a
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