Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize on this newfound accessibility, said Jessica Reed, its vice president of product marketing and content strategy. In a conversation at Adweekâs
Read MoreTag: CTV
A Revolutionary Managed Service for Simultaneous Linear and CTV Ad Insertion
New Ad Decisioning System Protects Ad Revenues and Simplifies Operations When Transitioning from Linear to Dynamic Advertising LEXINGTON, Ky.–(BUSINESS WIRE)– Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot
Read More