Shopify has unveiled an advanced version of its Shopify Audiences tool with the goal of redefining the advertising game for e-commerce. This is great news for small business owners, particularly those looking to optimize their ad expenditure and expand their customer base. What’s New for
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Five Steps To Enhance Your Business’ Overall Marketing Efficiency
Pavel Stepanov is the founder of Virtudesk. He talks about business development and outsourcing. getty In today’s ever-evolving and competitive business landscape, every decision can go a long way in determining your spot as a contender in your respective industry. Aside from establishing a well-structured
Read MoreRoblox Hires Meta Exec for Partnerships Team, Preps Ad Network Launch
Online entertainment and gaming platform Roblox on Monday said it had made a notable hire in its partnerships division, a move that comes as it gets ready to open up its new advertising network more broadly and looks to get more brands creating virtual experiences.
Read MoreHow SMS Marketing Can Boost Sales Better Than Email
Short-message service, or SMS, can help businesses stay in direct contact with customers. Customers must opt in to receive texts, so conversion rates tend to be higher than with email. SMS programs can be an added expense, but one founder said it saved his business
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How Small Businesses Are Spending Their Marketing Dollars In 2024
Business team having financial planning meeting getty It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow
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Ozempic’s Updated FDA Warning Label And New Side Effect, Explained
The buzzy injectable drug for type 2 diabetics, Ozempic, has become a household name in 2023 thanks to reports that the medication can be prescribed off-label and used for significant weight loss. Last month, the FDA warned users of a possible serious side effect to
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