Fair Trade Commission Chairman Han Ki-jeong, left, and Google Korea Country Director Kim Kyoung-hoon / Yonhap By Lee Min-hyung The Fair Trade Commission (FTC) has decided to look into whether Google Korea unfairly exerted monopolistic influence while operating its search advertising business here, the antitrust
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Can I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising…
San Francisco, the city by the bay, has seen better days. While the iconic Golden Gate Bridge might be alluring, it is not for sale–at least not yet. In an effort to revitalize San Fransisco’s dwindling image, a group of astute business leaders bought a
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Chinese apps are a mixed blessing for American big tech
Listen to this story.Enjoy more audio and podcasts on iOS or Android. Your browser does not support the <audio> element. During the past year Shein and Temu, two ultra-fast-fashion upstarts famous both for $5 frocks and for playing down their Chinese heritage, have waged an
Read MoreAmazon Expects Its Unusual New Ad Products to Generate $100 Million
Amazon rolled out two new ad products within this year’s Thursday Night Football broadcast — and internal projections estimate they will lead to almost $100 million in additional revenue, Insider has learned. The ad units, which Amazon first introduced at the NewFronts conference in May allows
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Snap returns to quarterly revenue growth on improved ad business
Snap Inc. returned to revenue growth in the third quarter after two periods of declines, showing the long-running improvements to its digital advertising business are finally paying off. The company cautioned, however, that the progress may be blunted in the current period by advertiser delays
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5 Ways Business Owners Can Cut Advertising Costs
In today’s fiercely competitive business landscape, small business owners are continuously seeking ways to optimize their advertising efforts while keeping costs in check. While the Small Business Administration recommends allocating around 7% to 8% of revenue to marketing and advertising, many experts argue that dedicating
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